How is Strategy Cards structured?

Here’s how each piece fits together and what it’s used for:

Cards

What they are:

• Single entities that capture an individual idea, insight, or item.

• Can be any type—e.g., Strength, Opportunity, KPI, Objective.

Example:

A Strength card describing a key competitive advantage.

Use cases:
Record a specific observation
Capture a decision
Describe one strategic component

Card Sets

What they are:

• Simple collections of Cards grouped together however you choose.

• No formal framework, just your own organization.

Example:

A Card Set with all SWOT-related cards you’re gathering for later.

Use cases:
✅ Collect related ideas in one place
✅ Prepare content before building a structured worksheet
✅ Share grouped cards with a teammate

Worksheets

What they are:

• Structured collections of Cards organized into a specific framework.

• Provide context and guidance to interpret the cards.

Example:

A SWOT Worksheet with Strength, Weakness, Opportunity, and Threat cards in their respective sections.

Use cases:
Analyze inputs in a consistent format
Apply frameworks like SWOT, PESTLE, or Balanced Scorecard
Get everyone working the same way

Workbooks

What they are:

• Collections of Worksheets organized using the OODA Loop (Observe, Orient, Decide, Act).

• Help you build out a strategy step by step.

Example:

A Workbook containing:

• An Observation Worksheet capturing market signals

• An Orientation Worksheet organizing insights into SWOT

• A Decision Worksheet listing strategic options

• An Action Worksheet with objectives and KPIs

Use cases:
Facilitate a strategy development process
Keep all thinking in one cohesive flow
Track progress across each OODA Loop stage

Playbooks

What they are:

• Collections of Worksheets organized into a presentation format.

• Designed to communicate strategy clearly to stakeholders.

Example:

A Playbook to present at an executive meeting, including:

• Vision and mission worksheets

• SWOT analysis

• Strategic priorities

• Implementation plans

Use cases:
Build board-ready strategy presentations
Share plans with teams or leadership
Turn working documents into polished deliverables

Summary Table

Tip:
You can move cards between these containers as you refine your strategy, making it easy to go from brainstorming to structured planning to final presentation.